Bill Tryder and Jerry Muller have over 40-years of experience selling and marketing products & services to businesses and consumers. As we have moved through our careers at different companies, we both came to the same conclusion in the early 1990's, the concept of total Marketing Management drove sales and expanded markets.

Assumptions

·   Brand marketing is driven by marketing agencies

·   They didn't really understand our customers

·   What our sales force really needed was high quality leads

·   High quality meant qualified

·   It was better to send fewer qualified leads than lots of unqualified ones

·   It would be a hard concept to sell management

 

So if the purpose of what marketing was doing was really to generate high quality leads, what changes would we make to all the pieces of the marketing mix that we controlled? That is when we came up with the concept we now call the Marketing Framework. We have developed a set of implementation rules and we can help you sell the concept of the Marketing Framework to your management.


next - Seminars on The Management Framework ....






 

LLC